I pride myself in my marketing versatility. My work is diverse and serves a purpose, which is exactly the intention with my creative campaigns and projects. As our industry changes and evolves, we must do the same as marketers/creatives. This in return brings more efficiency and success for the businesses we work for.
To boil myself down to one word is impossible. I've worn many hats in the marketing industry in the 15+ years and beyond. My creative journey started in high school, freelancing any small or large project I could get my hands on. Fast forward to now, I have two degrees and have been an advertiser, designer, videographer, photographer, production artist, market data analyst, content creator, creative director... and the list goes on.
In the marketing space versatility is your best asset. The more you can do at a skillful level, the better you are and in return, the better the company you work for does. That's what I call the "sweet spot" between businesses and creative marketers.
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